5.5M
UK SME's
£30K
Avg. Annual Losses
89%
Time on Manual Tasks
15+
Hours Saved Weekly
The Problem
SMEs Are struggling with clear visibility
Finance in Xero, marketing in HubSpot, operations in Deputy, partners in spreadsheets. No single source of truth — just scattered data and preventable losses.
Unmeasured Marketing
Budgets spread across platforms without visibility into true profitability. Most SMEs discover 60% of campaigns have negative ROI too late.
Unpredictable Cash
Late invoices and unclear forecasts force reactive borrowing at premium rates. Emergency funding adds thousands in preventable interest.
Misaligned Pricing
Prices unchanged for years while costs rise and competitors adjust. When finally corrected, clients welcome it and profitability soars.
Hidden Overheads
Duplicate subscriptions, unnecessary services, and forgotten tools persist unnoticed. The average SME wastes £800/month on redundant software.
The Solution
One Dashboard.
Complete Control.
ControlTower unifies everything you need to see, decide, and act — with AI that prevents costly mistakes before they happen.
Product Health Monitor
Real-time profitability per product after all costs. See sales velocity, revenue contribution, true margins, and performance scores at a glance.
Marketing Command Center
Cross-campaign performance with true ROI. Compare campaigns, track attribution, and automatically pause underperformers.
Cash Control Panel
30-90 day predictions with intelligent guardrails. Cash runway, receivables aging, burn rate, and upcoming obligations visualized.
Operations Planning
AI-powered demand forecasting using external signals — events, weather, holidays. Get staffing recommendations and inventory alerts.
About Us
Built for SME Success
ControlTower was born from a simple observation: UK SMEs lose an average of £30,000 annually to fragmented systems and reactive decision-making. Our research with 184 SME owners revealed that 89% spend over 15 hours weekly just stitching data together.
We’re building the first profitability-first SaaS platform that unifies finance, marketing, operations, and partner management — eliminating the need to juggle 5-10 disconnected tools. Our AI-powered guardrails don’t just track your business; they actively prevent cash-draining decisions before they execute.
With Making Tax Digital mandates driving digitization and AI costs down 90%, there’s never been a better time for SMEs to embrace intelligent operations. ControlTower is here to transform how you decide, spend, and scale.
Dashboards crafted just for you!
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